We're Doing This Now? - The MDE Blog

This blog is a weekly snapshot of our thoughts and actions, our hopes (and sometimes fears) as we work with the music industry, talk to fans, and support artists to speak out on climate change. We do this because we believe that music can play a huge part in helping us all transform our world to a better, greener, fairer place to live.

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The Greatest Artist in History

The greatest artist in history has never been paid for their work. Until now.

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The merch challenge - how to show your fandom without wrecking the planet

One of the greatest challenges we face as an industry is the growth of merchandise.

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Don't shoot the artist

The tragic death of Ana Clara Benevides from heat exhaustion at a Taylor Swift gig in Rio has been followed by a deluge of opinion pieces, posts, and comments from prominent figures in the climate movement.

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Blinded by the lights? Are gigs still about the performance?

Live shows are increasingly dependent on visuals and special effects. Is performance being surpassed by the show and what does that mean for a sustainable live future?

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We’re off to see the wizard

In a world of false advertising, is music the most powerful response?

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Don’t shoot the messenger

As if dealing with climate deniers wasn’t tough enough, artists are also faced with friendly fire and impossible demands when they speak out. Time to stop.

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Really Saying Something – Six words that continue to make a difference

Sometimes the simplest ideas are the most effective. Not everyone in the climate world needs a PHD in chemistry to make a real difference.

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Whoops, there goes the festival

Supporting climate action is no longer about altruism, it's a business imperative if we want to continue to see a stable and profitable music industry.

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I would like to confess.

As K-pop artists headline festivals and K-pop tracks take over the charts, its power to build communities and drive change could be the perfect ally for the climate movement.

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One Nation Under A Groove

Inspired by our collaboration with Smiley, I look at how rave culture could be the blueprint for a truly inclusive climate movement

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Everyone's Talking At Me

Moving from conversation to action on climate change

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A positive future, not a negative present

Solving the problems of the climate emergency

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Are you ready?

We join Pulp and Black Pink for the moments of the weekend