Recognize your power and use your position of influence to urgently communicate the emergency. Speak to your fans about the Climate and Ecological Emergency whenever and wherever you can and call on them to join you in calling for more urgent and ambitious action from government. Work with environmental campaigns, create and join events raising awareness of the climate and ecological emergency and climate justice, and support and encourage your fans to support peaceful protest.
Make the Climate and Ecological Emergency a priority that everyone you work with knows about, including your management, agent, label, PR, and other partners. Task someone on your team to oversee greening your career, and speak to everyone about Music Declares Emergency.
Use a Green Rider to ask venues, festivals, and others to take action too. Think about backstage, FOH and technical asks: from making sure you have somewhere to refill bottles backstage, to requesting that water refills be made available to your fans or no plastic bottled water sold, or nudging the venue to switch to renewable electricity. Download a template green rider here.
Green your merchandise. Work with your label to explore options like switching from plastic to card packaging for CDs, and use recycled or FSC-certified paper and card. Work with your merch company and look for certified (e.g. Soil Association, Global Organic Textile Standard) organic cotton, fabrics that incorporate recycled materials, or clothing made from more sustainable fibers like bamboo or hemp. Where possible work with printers and manufacturers that have environmental policies and premises powered by renewable electricity. Check out https://www.ambientinks.com/
Tell your label to press your vinyl releases on 140 gramme instead of 180 gramme. The sound quality is identical, but the carbon footprint from manufacturing and shipping is proportionally lower.
Route your tours efficiently and avoid one-off international appearances and promotional events where you can. When flying, fly economy class where possible. Moving Arts: managing the carbon impacts of our touring
Support the shift to a zero carbon electricity grid. Switch to renewable electricity from a 100% renewable electricity provider and encourage everyone you work with to do the same for their recording studios, offices, and venues. Find out more: Renewable Electricity Factsheet.
Check out these artist and music industry led energy cooperatives for inspiration: FEAT in Australia is a fund that works with artists to make investments into renewable energy projects – and Energy Revolution in the UK invests donations made at point-of-sale for festival tickets into renewable energy projects.
You can make your tour catering meat- and fish-free and ask the venues and festivals you play at to join you. Eliminate plastic where possible. Use a reusable bottle for water on stage. Join initiatives like the BYOBottle campaign to get rid of plastic bottled water on the road.
Work with your management to evaluate possible partnerships or endorsements: are they environmentally sound?
Measure your environmental impacts and find ways to reduce them. For example, ask your tour manager to measure the carbon footprint of your tours with the simple Creative Green Tool carbon calculator for touring.
Offset or balance your air and other travel or ask for a donation to an environmental cause to be built into your ticket price. You can buy carbon offsets (look for Gold Standard accredited projects), or donate an equivalent amount to a climate justice cause. Offsetting or donating is not the same as reducing your impacts, and it shouldn’t be the only thing you do.